Sunday, February 16, 2014

Vintage Textron Ads


My February’s vintage resolution, you may remember, is to Dress Like a Star at Home.

On that line, you must see the magical late 1940s vintage advertisements for Textron. Textron was founded in Boston in 1923 as a small textile company, then boomed into production of parachutes during WWII. After the war, Textron made its name in lingerie, blouses and consumer goods, specializing in every step of manufacture and distribution “from yarn to you.” The name Textron is a combination of tex as in textile and tron as in manufactured fibers such as the artificial silk Lustron.

For their ad campaigns in the 1940s, Textron hired the young illustrator and fine artist Charlotte Joan Sternberg. Her art for the company is a series of magical scenes, beautifully rendered. Surely I would still be attracted to chic apple green and tangerine quilted rayon satin hostess pajamas, but if I saw them in an ad featuring penguins and the Northern Lights, I would find them absolutely irresistible.





























All the above images seen at johannaost.com
From and the ghosts so silver blog
Advertisement for sale at atticpaper.com
Advertisement for sale on RubyLane
From dollhousebettie.com’s blog Partial Coverage

So, why just dress like a star at home when I can dress like a star strutting on a cloud with Rhumba Ruffles?

For more information:
Textron: Company History
The Art of Charlotte Joan Sternberg

4 comments:

princesspincurls.com said...

I adore all old ads...but these are simply stunning! The colours, themes and illustrations are so beautiful. Thanks for sharing them with us. xx Shauna

Anonymous said...

I have seen some of these ads in my old magazines (LHJ, McCalls), but how great to see so many of them! Just gorgeous.

mark ansell said...

Hi,
I'm trying to find out who the artist "Ian" is. They did a lot of artwork for Textron also. Do you know who that is? Any help would be great! Thanks.

denisebrain said...

I haven't been able to find anything about Ian yet, but will keep looking!